Commission a recruiting video.
Skilled workers and apprentices choose people, not job ads. A recruiting video honestly shows what it is like with you, with your people, at real workplaces.
A recruiting video by Lumen/21
Job ads often sound the same: flat hierarchies, great team, exciting tasks. A video shows what is behind them. Applicants see their future colleagues, the workplace and the atmosphere. That builds trust and brings applications from people who genuinely fit.
From many productions, we know what apprentices and skilled workers look for and which images and words reach them. And we make sure your people feel comfortable in front of the camera.
From our productions
The videos are only loaded once you click Play. Only then does your browser connect to YouTube.
What you can use the film for
Careers page
The video brings your careers page to life and increases time on page.
Job ads and job boards
A short clip in the ad sets you apart from other employers.
Social media
Portrait versions for Instagram, TikTok and LinkedIn, where young applicants are.
Trade fairs and schools
At careers fairs and school visits, as a conversation starter.
What makes a good recruiting video
Honesty
Show how it really is. Applicants notice immediately when something is staged.
Your people
Apprentices and employees tell their own story, in their own words.
Concrete insights
A working day, a project, a tool: concrete things stick.
Several versions
A longer version for the careers page, short clips for social media.
To your film in four steps
Concept
We clarify goal, message and target audience and develop the idea and shooting plan from them.
Shoot
Professional production on site, planned so that your business can keep running.
Editing
Rhythm, colour and sound. You see a first cut and give feedback.
Delivery
All the formats you need: website, social media, trade fair or presentation.
“Working with Lumen/21 was very pleasant and a lot of fun for everyone involved. Through creativity and professionalism, we were able to produce an outstanding corporate film.”
“From the very first conversation, I felt I was working with absolute professionals. Precise planning, original ideas, fast delivery – a unique result. My absolute number one recommendation.”
FAQ
What does a recruiting video cost?
Around €1,500 to €9,000 is typical for the market, depending on shooting days, number of versions and extras. After the initial call, we give you a fixed price. You will find an overview of the cost factors in the guide “What does a corporate film cost?”.
Is a video worthwhile for apprentices?
Yes, especially there. Young people get their information mainly from videos and social media. An honest insight from apprentices for apprentices is more effective than any brochure.
Can we shoot a corporate film and a recruiting video together?
Yes, and it often makes sense. Both films are made on one shooting day, which saves time and cost.
