Commission a product video.
Function, details and benefits in clear images. For online shops, sales, trade fairs and campaigns. So customers understand what your product can do before they hold it in their hands.
A product video by Lumen/21
A good product video answers in seconds what would otherwise take paragraphs of text: what does it look like, how does it work, what do I get out of it? In an online shop it builds trust, in sales it shortens conversations, at a trade fair it catches the eye.
We have made films for clients such as Truetape and Dorst Technologies in which products and technology take centre stage. Whether a small consumer product or machinery weighing tonnes, we find the images that show what makes your product special.
From our productions
The videos are only loaded once you click Play. Only then does your browser connect to YouTube.
What you can use the film for
Online shop
A video on the product page shows details that photos cannot.
Sales
Explains your product equally well in every meeting, even when your best salesperson isn’t there.
Trade fairs
On the screen at your stand, movement draws attention.
Instructions and service
Shows how something is assembled or used. That saves support enquiries.
What makes a good product video
Benefits before technology
First show what the product solves for the customer, then the details.
Clean images
Light, perspective and detail shots make the difference.
Short and clear
30 to 90 seconds is usually enough. For instructions, it can be longer.
Formats for every channel
Landscape for website and trade fairs, portrait and square for social media and shops.
To your film in four steps
Concept
We clarify goal, message and target audience and develop the idea and shooting plan from them.
Shoot
Professional production on site, planned so that your business can keep running.
Editing
Rhythm, colour and sound. You see a first cut and give feedback.
Delivery
All the formats you need: website, social media, trade fair or presentation.
“Working with Lumen/21 was very pleasant and a lot of fun for everyone involved. Through creativity and professionalism, we were able to produce an outstanding corporate film.”
“From the very first conversation, I felt I was working with absolute professionals. Precise planning, original ideas, fast delivery – a unique result. My absolute number one recommendation.”
FAQ
What does a product video cost?
Around €1,500 to €8,000 is typical for the market, depending on effort, studio or location and animations. After the initial call, we give you a fixed price.
Do you shoot in a studio or at our premises?
Both are possible. We often film small products in a quiet room with our own lighting, and large machines where they stand.
Can you also add animations?
Yes. Graphics, captions or simple animations help explain functions that can’t be seen from the outside.
