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One point of contact.

Lumen/21 is not an anonymous agency. Behind every project is a person who stands by it.

Stefan Fuchs

Good work is not made on an assembly line, but in direct conversation.

I founded Lumen/21 in Penzberg because I am convinced that good digital work comes from close, personal collaboration.

In over ten years, I have worked on more than 500 projects, from the camera to the website to the automation that takes work off your hands in the background. What connects them all is the standard: high quality, calm, reliable.

I prefer to work with companies over many years and projects. A corporate film becomes a website, the website becomes an automation, and you do not have to explain yourself from scratch every time.

In 2019, Personalmagazin featured Lumen/21 as ‘Start-up of the Month’. Today I am also a certified Pipedrive expert.

Stefan FuchsFounder and owner, Lumen/21

The name

Why Lumen/21?

LumenLatin for light

Without light, there is no picture. Every film begins with the question of where it comes from and what it falls on. That is exactly how I work on the web and with automations: I look for what makes a company what it is, and put it in the right light.

21for the 21st century

The 21 stands for the time we work in. Craft, as you know it from good film, combined with what is possible today: fast websites, AI and automations. Light for the 21st century is the standard behind every project.

The path

From film to website to automation

Three areas, one common thread. Each step grew out of the previous one, because clients needed exactly that.

First the film
It all began with the camera. Corporate films, industrial films and recruiting videos for companies in the Oberland, for Roche, Sparkasse Oberland and Dorst Technologies.
Then the website
I realised that the best film achieves little if it lands on a weak website. So I started building the websites as well, fast, clear and geared towards enquiries.
Then the automation
And the best website achieves little if the enquiries then sit unanswered in an inbox. Today, automations make sure every enquiry lands in the CRM straight away and gets answered.

Milestones

Ten years in time-lapse

2016March
The first films
Sports reports and event videos. The camera turns from a hobby into a tool.
2017September
Lumen/21 is founded
In Penzberg in the Oberland, with one camera and the ambition to do it better.
2017October
Roche
The first major client, just one month after founding.
2017November
Sparkasse Oberland
The next big name from the region.
2018March
WISAG
A nationwide company joins.
2019April
Start-up of the Month
Personalmagazin features Lumen/21 as ‘Start-up of the Month’, with a focus on recruiting and training videos.
2020June
Web design
Websites for clients who have a good film but no stage for it.
2023April
Automations
The first workflows with n8n and Pipedrive. In the same year, a candidate wins the district council election with our campaign.
2026February
Large-scale projects
First large-client projects in AI and automation, including operation on our own servers in Germany.
2026September
Best of Technology Award
The Ausbildungskompass, which we work for and with, is awarded ‘Excellent’ at the WirtschaftsWoche Best of Technology Award 2026, in the special category ‘Digital administration: benefits for citizens and businesses’.
Stefan Fuchs and Monika Uhl, Managing Director and owner of Ausbildungskompass, at the presentation of the Best of Technology Award 2026

Approach

What you can hold me to

I will also tell you when something isn’t worth it

Better an honest no in the initial call than a project that ends up bringing you nothing.