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Enrich new contacts automatically

Industry, website and size are added before sales picks up the phone.

AreaSales
Typical savingapprox. 10 min per contact
EffortMedium
Tools
  1. Pipedrivenew contact created
  2. n8nretrieves public company data
  3. AIsummarises the company in two sentences
  4. PipedriveFields and note are added
Starting point

The problem

Before every first call, someone googles the company, looks up industry and size and writes notes. That takes time, and information is often still missing.

How it works
  1. As soon as a new organisation is created in Pipedrive, the workflow starts.

  2. n8n reads the company’s website and public information.

  3. An AI summarises what the company does and suggests an industry.

  4. The results land in dedicated fields and as a note on the contact, clearly marked as added automatically.

Under the hood

What matters when building it

A workflow is only finished once the special cases have been considered. These are the typical pitfalls, and this is how we solve them.

  • Wrong matchIf a match is unclear, nothing is overwritten; only a flag is set.
  • PrivacyOnly public company data is processed, no private profiles.
This workflow for you? Let’s talk.
info@lumen21.de +49 8856 8690552 Initial call: 30 minutes, no obligation
Stefan Fuchs
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