How Thomas Schwarzenberger won the constituency.
Thomas Schwarzenberger stood as a candidate for the district council (Bezirkstag) and needed to raise his name recognition and support in the constituency significantly. He was relatively unknown, and the campaign period was short.
Political communication & social ads
GoalA strategy that reaches and convinces voters in a short time.
What we did
Target groups
Identification and segmentation of voters in the constituency by demographics and interests.
Content
Ads that introduce Thomas Schwarzenberger and highlight his core topics: education, the environment and the local economy.
Placement
Strategic delivery on Facebook and Instagram for maximum reach and interaction.
Optimisation
Ongoing monitoring of the campaign and real-time adjustment of ads and budgets.
What it achieved
The campaign not only raised Thomas Schwarzenberger's name recognition but also built an emotional connection with voters that ultimately led to the election win.
Note: This campaign ran in 2023. Since October 2025, Meta and Google no longer serve political ads in the EU. How digital visibility in election campaigns works today is shown in our checklist for local election campaigns.
More on political consulting- Reach120,000 people reached in the constituency, with an advertising budget of just €1,800
- EngagementHigh engagement rates with likes, comments and shares, which further strengthened visibility and credibility
- Election successWon the 2023 district council election
